Reifen Burkhardt GmbH & Co KG was sold to Goodyear – Hübner Schlösser & Cie advised the sellers      

Hübner Schlösser & Cie (HSCie) exclusively advised the shareholders of Reifen Burkhardt GmbH & Co KG on the sale to the Goodyear Group.

The transaction secures Reifen Burkhardt’s long-term future and strengthens its presence in the market. The philosophy and character of Reifen Burkhardt will be maintained. Reifen Burkhardt will continue to operate with a high degree of independence and flexibility, maintaining its medium-sized customer and employee focus while benefiting from the strong brand recognition and structures of a global tire manufacturer.

Goodyear is strengthening its position in the important key market, the South-West of Germany, and is now taking the next step for sustainable growth in the region and also nationwide.

Uwe Burkhardt, managing shareholder of Reifen Burkhardt, commented: “We are fully satisfied with the extremely competent advice provided by HSCie. At the beginning, we would not have thought that an M&A process would have such complexities. We are very happy to have placed ourselves in the hands of such an experienced advisor, who supported us with professional expertise, extensive industry experience and tireless dedication to make the sale of our company a success.”

“Consolidation in the German tire wholesale sector continues and we are pleased to be able to make a major contribution to our customers with what is now the third transaction in the industry in just two years. The combination with Goodyear enables Burkhardt to further roll out its successful business model and to prepare itself for the challenges of the future with a strong partner,” explains Sabine Moeller, partner at HSCie and project manager of the transaction.

HSCie advised the sellers in all steps of the sales process.

About Reifen Burkhardt

Reifen Burkhardt is a tire wholesaler and service partner in southwestern Germany located in Bruchsal. Since its founding in 1959, the company has steadily expanded its tire and vehicle services as well as its catchment area in Baden-Württemberg and beyond. Today, the company has more than 17,000sqm of storage space as well as its own logistics center. For more information about Reifen Burkhardt, please visit

About Goodyear

Goodyear, headquartered in Akron, Ohio/USA, is a global tire company active in the design, manufacture, marketing and distribution of tires for a wide range of applications. The company, with innovation centers in Akron, Ohio, Colmar-Berg, Luxembourg and Hanau, Germany, employs approximately 72,000 people and manufactures its products in 57 facilities in 23 countries worldwide. For more information about Goodyear, visit

About HSCie

Hübner Schlösser & Cie is an internationally active, independent consulting firm for corporate transactions based in Munich, Germany. In recent years, HSCie has completed more than 160 transactions in various industries with a total volume of over € 17 billion. HSCie is one of the leading consulting firms in Germany in the segment of medium-sized transactions.

For further information please contact:

Hübner, Schlösser & Cie
Luise-Ullrich-Strasse 8
D-82031 München/Grünwald
T: +49 (89) 998 997-0