Hübner Schlösser & Cie (HSCie), an internationally active independent corporate finance advisory firm headquartered in Munich-Grünwald, advised the shareholders of B+B Reifencenter GmbH on the sale to Reifen Helm Holding GmbH. The two managing shareholders, Robert Baumann and Dirk Bernhardt, will remain with the company for a transitional period.
For Reifen Helm, this represents the largest acquisition in the company’s history. Together, the group is now becoming a market leader in tire wholesale, retail, and service operations in Northern Germany. By combining purchasing and logistics processes, both companies are strengthening not only their market position but also their efficiency in goods logistics. B+B Reifencenter GmbH will continue to operate independently in the market and will retain its headquarters at its current location in Schwerin.
HSCie advised the sellers throughout all stages of the sales process for both the company shares and the approximately 180,000 m² property including the commercial real estate, which still offers considerable expansion potential for the existing business as well as for future project development at the site.
The current challenges in the replacement tire market are prompting many market participants to strategically reposition themselves. This is the second consecutive transaction in the tire trade sector that HSCie has advised on, following the sale of Reifen Baierlacher to Goodyear in 2020.
“HSCie impressed us throughout the entire transaction process with both its deep M&A expertise and its thorough understanding of the specific characteristics of the replacement tire market. We were also highly impressed by the simultaneous successful marketing of the commercial property,” commented the shareholders of B+B Reifencenter GmbH.
About B+B Reifencenter
B+B Reifencenter has been active in the market for 25 years and is one of Germany’s leading wholesale companies for automotive tires and wheels. The company is headquartered in Schwerin. Further information about B+B Reifencenter is available at www.bb-reifencenter.de.
About Reifen Helm
Reifen Helm is a family-owned comprehensive mobility service provider specializing in passenger car, truck, and specialty tires. The company operates 51 branches throughout Northern Germany and is headquartered in Hamburg. Further information about Reifen Helm is available at www.reifenhelm.de.
About HSCie
Hübner Schlösser & Cie is an internationally active independent advisory firm for corporate transactions headquartered in Munich and Hamburg. Over the past years, HSCie has completed more than 160 transactions across various industries with a total transaction volume exceeding EUR 17 billion. HSCie is one of the leading advisory firms in Germany for mid-market transactions.