GANSKE acquired a majority interest in Schneemenschen

We advised the management and shareholders of Schneemenschen

HSCie Customer

Shareholders of Schneemenschen GmbH, Germany (Management, private investor, and VcW Venture Capital Westpfalz)

Companies involved

Schneemenschen GmbH, Zweibrücken, Germany
Schneemenschen GmbH is the leading provider of online winter sport information worldwide, market leading for the Alps area. It operates a number of tourism and wellness related portals. The company’s core domains are,,, and Schneemenschen GmbH has about 40 employees.


Effective January 1st 2008, GANSKE VERLAGSGRUPPE (GVG) acquired a majority interest in Schneemenschen GmbH. Whereas the Schneemenschen management remains invested the private investor and VcW Venture Capital Westpfalz sold their participation to GVG. The parties agreed to not disclose the transaction value.

Under the roof of GVG, a well-established Hamburg based publishing house, Schneemenschen GmbH will be able to further facilitate its growth path and add to the new majority owner’s exsiting travel and wellness activities which comprise TRAVEL HOUSE MEDIA, GRÄFE UND UNZER, MERIAN, IPUBLISH as well as FÜR SIE, PETRA and VITAL.


Hübner Schlösser & Cie advised the seller during the entire process, i.e. identified potential interested parties, prepared the Investment Memorandum and Management Presentation, organized the due diligence process, and led the negotiations.

Year: 2008
Transaction value: Not published
Industry: Media
Business field: Mergers & Acquisitions

Further Transactions